Terms of service

1. About these terms

Oro Digital Inc. (Corporation No. 1780273-1), incorporated in Canada with its registered office in Ontario, operates Oro’s AI styling service by text and the website at buildingoro.ca (the “Service”). These terms apply to that Service.

The separate mobile application remains covered by its mobile app terms of service. These terms do not automatically replace a mobile app agreement or change an existing app subscription.

When you are presented with these terms and agree to them during enrollment, they form an agreement between you and Oro Digital Inc. (“Oro,” “we,” “us,” or “our”). Please read our privacy policy for information about how we handle your data. Agreement to these terms is not blanket consent to unrelated marketing or new uses of your personal information.

2. Who can use Oro

You must be at least 16 years old and meet the location requirements shown during signup. The current signup flow supports Canada, excluding Quebec, and the United States. If you are below the age of majority where you live, a parent or legal guardian must agree to these terms on your behalf.

Provide accurate signup information and a mobile number you control. Protect your phone and verification codes, and tell us at admin@buildingoro.ca if your number changes, you lose access to it, or you suspect unauthorized use. You must not enroll someone else’s number without authorization.

3. What the service provides

Oro uses AI to discuss outfits, shopping decisions, occasions, and styling. Depending on the available features, Oro can process photos, save wardrobe information and preferences, suggest outfits, and generate visual previews.

Responses are generated by automated systems and can be incomplete, inaccurate, or unsuitable. Use your judgment before following styling or shopping suggestions. Oro does not guarantee how clothing will fit, look, perform, or be received by others, or that information about a retailer’s prices or availability is current.

Oro is currently in beta. Features, usage limits, and availability may change, and the Service may be interrupted. We will respect applicable law and any commitments for access you have already paid for when changing or discontinuing a paid feature.

Human review during beta: we record your conversations with Oro, including messages, photos and other attachments, Oro’s replies and generated content, and associated technical records. Oro’s team can review complete conversation transcripts and these records to test and evaluate the service, investigate errors, improve prompts and responses, and carry out engineering work. This review can include information that identifies you.

4. Text messages and your choices

Separately from accepting these terms, you are asked to consent to recurring automated messages from Oro at the number you provide. These can include verification codes, onboarding, replies to your requests, and styling follow-ups described when you opt in. Message frequency varies with your activity and the program you join. Your carrier’s message and data rates may apply.

Reply STOP to stop Oro’s styling messages. You may receive a final confirmation. Reply START to resubscribe or HELP for help. You can also contact admin@buildingoro.ca. Messaging availability and delivery depend on your carrier and our providers; messages may be delayed or fail to arrive.

Stopping texts does not delete your account or cancel a paid subscription. Use the account and billing options described below for those requests. A verification code you separately request through a sign-in flow is distinct from a styling message and remains subject to carrier blocking.

We will obtain any additional consent required before sending promotional messages outside the program you joined. Messaging consent is not a condition of purchasing a paid plan, although texting features require permission to send you the messages that provide those features.

5. Your conversations and photos

You retain ownership of the messages, photographs, clothing descriptions, and other content you share (“Your Content”). You give Oro a non-exclusive, worldwide, royalty-free licence to receive, store, process, and display Your Content to provide the Service and carry out the beta review described above, including through the service providers described in our privacy policy. This licence does not replace any privacy consent required for those activities.

Sending a photo for styling involves AI processing of that photo as described in the privacy policy. Only share content you have the right to share. Obtain permission before sharing another person’s image or personal information. Do not send intimate images, identity documents, payment card information, or other information unrelated to your styling request.

We do not sell Your Content or use it in advertising. Beta review is for internal service evaluation and engineering. Messaging, AI, hosting, and diagnostic providers may process Your Content as described in our privacy policy; disclosures required or permitted by law are also described there. The licence ends when the relevant content is deleted, subject to the limited retention described in that policy and any legal requirements.

6. Acceptable use and Oro’s rights

Use Oro for lawful, personal purposes. Do not harass others, impersonate someone, submit unlawful content, infringe others’ rights, send malware or spam, bypass access or usage restrictions, or interfere with the security or operation of the Service.

Oro’s software, design, branding, and other materials remain owned by Oro or its licensors. We grant you a limited, non-exclusive, non-transferable licence to use the Service subject to these terms. This does not transfer ownership of Oro’s intellectual property.

If you choose to give product feedback, you allow us to use that feedback to improve Oro without compensation. This does not authorize unrelated use of personal information in your conversations or photos.

7. Access, subscriptions, and billing

Invited beta testers: texting access is free during your invited beta participation. This is not a promise of permanently free access. Before moving you to a paid plan, we will explain the offer and obtain your agreement to the purchase.

Free messages: the public texting offer starts with 50 free messages without requiring a payment card. This is a message allowance, not a trial measured in days. Carrier message and data charges may still apply. When the allowance ends, you can choose a paid plan through checkout. It does not automatically become a paid subscription.

Paid plans: when available, the current plans are CAD $3.99 per week or CAD $69.99 per year. The yearly price is charged as an annual subscription, not as weekly instalments. Checkout will show the selected plan, applicable taxes and total, billing dates, usage limits, and automatic-renewal terms before you purchase. Stripe processes your payment; do not send card details in a text conversation.

Your paid subscription renews for the selected weekly or yearly period unless you cancel. We may change the prices offered to new customers. For an existing subscription, a price change will apply only to a future billing period after the notice and any agreement required under section 11. It will not change the price of a period you have already paid for.

Cancellation: you can request cancellation by texting Oro that you want to cancel your paid subscription or by emailing admin@buildingoro.ca. You can cancel at any time without a cancellation fee. A request to stop renewal before your next billing period prevents the next renewal charge; our processing time does not extend that deadline. We will confirm cancellation and the date paid access ends. Normally, you retain access through the end of the period already paid for. Any statutory right to earlier cancellation or a refund takes priority.

Refunds: subscription payments are generally non-refundable, and we do not ordinarily refund unused days or unused access when you cancel during a paid period. We correct duplicate or incorrect charges and refund renewal charges taken after a timely cancellation request. This does not limit refunds, cancellation rights, or other remedies required by law.

Where British Columbia’s subscription rules apply, we will give the required annual-renewal notice 30–60 days beforehand, stating when renewal occurs, how to cancel, and that no response leads to renewal. You may cancel a renewal before or after its date. Cancelling an annual renewal after it starts entitles you to the refund calculated under applicable law, payable within 15 days; the usual end-of-period and no-partial-refund provisions do not override this right.

For billing questions or a refund request, contact admin@buildingoro.ca. An existing subscription purchased through an app store remains subject to that store’s billing and cancellation arrangements and applicable law.

8. Retailers and other third parties

Oro may suggest products or link to third-party websites. Unless expressly stated otherwise, any purchase is between you and the retailer. The retailer controls its prices, availability, shipping, returns, and product warranties. Those services have their own terms and privacy practices.

9. Closing an account

You can request account closure or deletion of information by emailing admin@buildingoro.ca. We may need to verify that you control the account. Deletion, retention exceptions, and your other privacy choices are explained in the privacy policy.

We may restrict or suspend access to address misuse, security risks, legal requirements, or a breach of these terms. Where reasonably possible, we will explain the restriction and how to contact us about it.

10. Disclaimers and liability

To the extent permitted by law, the Service is provided “as is” and “as available,” without warranties of merchantability, fitness for a particular purpose, or non-infringement. We do not guarantee uninterrupted access or the accuracy or suitability of an AI-generated response.

To the extent permitted by law, Oro and its directors, officers, employees, and agents are not liable for indirect, incidental, special, consequential, or punitive damages, including loss of profits or data. Oro’s total liability for claims under these terms is limited to the greater of the amount you paid Oro for the Service in the preceding 12 months or CAD $100.

These limitations do not apply to fraud, fraudulent misrepresentation, personal injury caused by our negligence, or any liability, warranty, or consumer protection that applicable law does not allow us to exclude or limit.

11. Changes to these terms

We may propose changes to subscription prices, included features, and usage limits. We will date revised terms and give affected users direct notice of material changes at least 30 days before they take effect, or follow a different process where required by law. The notice will describe the change, its effective date, and how to cancel. Publishing an updated page alone is not notice or acceptance.

Where British Columbia’s subscription rules apply, notice of a unilateral change will arrive 30–60 days before it takes effect and include the amended wording and applicable cancellation rights. We will not unilaterally worsen cancellation or refund provisions. An adverse unilateral change carries the applicable right to cancel without penalty.

Existing agreements continue to apply until a change validly takes effect for you. Where agreement or fresh privacy consent is required, we will request it first. You can cancel before a new price applies; charges for your current paid period remain unchanged. Any additional rights to cancellation or a refund under applicable law remain available.

12. General terms

These terms are governed by Ontario law and the federal laws of Canada applicable there, subject to any mandatory protections and rights to bring proceedings where you live. Nothing here requires you to waive a right that cannot lawfully be waived.

Please contact us first if you have a concern so we can try to resolve it. Doing so does not prevent you from using a legal remedy available to you.

If a provision is unenforceable, the remaining terms continue to apply. Our failure to enforce a provision does not waive it. Provisions concerning ownership, accrued payment obligations, liability, and dispute resolution continue where relevant after your use ends.